Accomplished producer and project manager with proven track record of leading teams to generate exceptional products in the creative and entertainment fields. Well-versed in all aspects of online marketing including social media, analytics, and search engine optimization. Skilled in leading effective teams by empowering members while ensuring progress aligns with project goals. Collaborative team-player with 6-years of professional video editing experience ready to tackle any creative project.
Experience
Head of Content
Atmosphere 2020 - Present Austin, TX
Leads quality control team ensuring consistent and brand-focused channel material. Builds and manages relations with global content creators and oversees video strategy for user-generated content. Supervises project team of eleven video editors through hiring, coordinating task deadlines, monitoring progress, communicating with the broader organization, and finalizing comprehensive content. Develops branded material for Marketing and Sales team. Tracks and monitors deliverables for strategic partners.
Doubled active locations within three months by implementing original marketing content that reflected diverse interests across multiple channels and audiences.
Reduced company spending by $240,000 in annual video costs by designing a video submission process and initiating connections with thousands of content creators.
Expanded network to include 22 additional channel offerings through partnerships.
Producer & Team Lead
Atmosphere 2018 - 2020 Austin, TX
Created, managed, and expanded the second-largest channel in the Atmosphere network, including performing oversight of day-t0-day processes and leading ongoing outreach to content creators. Hired and managed editorial team. Designed and led company-wide social strategy. Produced and edited content for channel and ran market analytics on audience demographics to target and adjust strategies.
Propelled marketing to secure a global audience of 200 million+ monthly viewers.
Applied original social strategy to reach 6 million+ people through Facebook, Instagram, Twitter, and LinkedIn.
Jr Editorial Coordinator
Chive Media Group 2016 - 2018 Austin, TX
Managed video content and daily platform needs for thechive.com, reaching 16 million+ people each day. Designed and implemented the platform’s video submission process and constructed a backend library of content. Managed licensing contract with third- party agencies and content creators, including negotiation, deliverables, and content quality control. Oversaw ongoing user-engagement strategies including a weekly video contest with a $25,000 annual prize.
Increased video submission by 16% each month through growth strategies.
Production Assistant, Intern
ESPN 2015 - 2016 Austin, TX
Assisted in the production of Lone Star Emmy Winning feature while gaining valuable experience in the sports broadcast world.
Edited and produced assigned packages for a variety of daily segments.
Processed interview content, including transcription and scripting for long-form features.
Assisted with social media strategy covering real-time platform coverage during live TV events.
Education
B.A Journalism - Minor in Business
The University of Texas 2012 -2016
pulligarden@gmail.com
(214) 701-7380
Austin, TX
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What people are saying.
“We hired Arden as a videographer for our wedding. The video blew us away and definitely brought on some tears.”
— Jackie Brogan
“It was so nice having Arden video the wedding for Jackie and Patrick. I liked talking with her and her personality made me smile! She is so sweet.”
— Sandy Bucher
“Arden is a great events photographer. I loved how candid and sly she was, capturing all of the great moments throughout the night.”
— John Conroy